File Structure
Root Directory in SiteBuilder
The root directory - this is the main folder where all other files reside.
The + sign next to a file indicates there are more files within that particular folder as shown below.
These files all reside within the folder named files
as indicated above.
Within these folders there are additional files.
Sub files in the root directory in SiteBuilder
Clicking on the folder titled Page Headers reveals the files within it as shown to the right in the image above.

So thus far we have:  FAQ/files/PageHeaders/Main_Tips_Header.jpg

The Main Tips Header.jpg is in the Page Headers folder that is in the File folder that resides within the site called FAQ
Folders and files are created to help organize your files just as you would a regular file cabinet.

To create a new folder go to File Manager - click on the icon that says New and looks like a folder.  Be sure you have highlighted where you want the new folder to reside.  In the image above if a new folder were created it would go into the Page Headers folder as that is what is highlighted.

If you move an image or folder from where you first publish it you will need to re-link any images or text, etc.  Also if you move an image from one folder or file to another you will lose that image on the page where it currently resides and will need to import it from the new location onto the page again.